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Cookie Policy

Last updated: September 2026

This Cookie Policy explains how Amy’s Kids & Babies uses cookies and similar technologies when you visit our website.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the website function properly, remember your preferences, improve your shopping experience, and understand how visitors use the website.

How We Use Cookies

We may use cookies for the following purposes:

  • To keep the website secure and working correctly
  • To remember items added to your shopping cart
  • To remember your preferences, such as language or location
  • To help us understand how visitors use our website
  • To improve website performance and customer experience
  • To measure the effectiveness of advertising and marketing campaigns, where applicable

Types of Cookies We May Use

Essential Cookies

These cookies are necessary for the website to function. They may be used for features such as security, checkout, shopping-cart functions, and saving your cookie preferences.

You cannot disable essential cookies through our website because they are required for its operation. You may still block them through your browser settings, but parts of the website may not work properly.

Preference Cookies

These cookies remember choices you make, such as your language, region, or saved preferences, to provide a more personalised experience.

Analytics Cookies

Analytics cookies help us understand how visitors use our website. For example, they may show us which pages are visited most often and whether visitors experience errors. This information is generally collected in an aggregated form and helps us improve our website.

Marketing Cookies

Marketing cookies may be used to show advertisements that are more relevant to you and to measure the performance of our advertising campaigns. These cookies may be placed by us or by trusted advertising partners.

Managing Cookies

When you visit our website, you may be asked to accept or manage non-essential cookies.

You can also manage or delete cookies through your browser settings. Please note that blocking or deleting cookies may affect some features of our website, including the shopping cart and checkout process.

For information on managing cookies, please refer to your browser’s help section.

Third-Party Cookies

Some services used on our website may place their own cookies, such as analytics providers, social-media platforms, or advertising partners.

These third parties are responsible for their own cookies and privacy practices. We recommend reviewing their privacy policies for more information.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time. Any changes will be published on this page with an updated “Last updated” date.

Contact Us

If you have questions about our use of cookies, please contact us: